Thought Leadership, On Autopilot

Your experts talk. Sydekick ships thought leadership.

Drop in content from subject matter experts and get a LinkedIn post that makes for a high performant thought leadership ad.

Input
"...and what we found is that most teams are over-investing in gated content and under-investing in the posts that actually build trust before someone ever clicks. The data from our last 6 campaigns shows..."
Sydekick
Output
Most teams over-invest in gated content and under-invest in the posts that build trust before the click.

We tracked 6 campaigns over 2 quarters. The result? The teams that led with ungated thought leadership generated 3.2x more pipeline.

Here's what we changed...
The Problem

Your SMEs have the insights.
LinkedIn just never sees them.

The best B2B content comes from real expertise. But getting it from your experts' heads onto LinkedIn is painful.

SMEs don't have time to write

Your VP of Product has a backlog. Your CTO is shipping. Your CEO has 14 board prep items. Nobody is writing LinkedIn posts.

🗣

Ghostwriters lose the voice

External writers can structure a post. But they can't replicate the way your founder thinks, argues, and connects ideas.

🤖

AI tools sound like AI tools

Generic prompts produce generic content. If a post reads like it was generated, your audience scrolls past it. Credibility gone.

How It Works

From raw expertise to published post

Four steps. You provide the source material. Sydekick handles the rest.

01

Drop in your asset

Upload a webinar transcript, call recording, conference talk, or industry report. Any long-form source where your SME shared real expertise.

02

Sydekick extracts the insight

Key arguments, surprising data points, strong opinions, and real stories get pulled out of the noise. The signal, not the filler.

03

Matches voice, picks the format

Contrarian take? Framework drop? Data story? Sydekick selects the right post archetype and writes it in your SME's voice.

04

You get a ready-to-post draft

A polished LinkedIn post with hook variants and format rationale. Review it, tweak if needed, publish. Done.

What Goes In, What Comes Out

Any long-form asset. Multiple post formats.

One transcript can produce several distinct, high-performing posts.

What you drop in
  • Audio Webinar transcript
  • Audio Sales call recording
  • Doc "State of" industry report
  • Audio Conference talk
  • Doc Internal strategy document
Sydekick
What you get back
  • Post Thought leadership post
  • Post Contrarian take
  • Post Framework drop
  • Post Data story
  • Ad LinkedIn ad copy
Why It Works

Pre-trained on top-performing
B2B thought leadership posts

Sydekick isn't a generic AI writer. It's trained specifically on what performs on LinkedIn in B2B.

Trained on real performers, not generic content

Sydekick learned from posts that actually drove engagement AND inbound leads. Not a content farm. Real operators.

Matches your SME's voice, not a template

Every person writes differently. Short declarative sentences? Long narrative arcs? Sydekick adapts to the source material and sounds like the human, not the machine.

Outputs proven post formats, not just "content"

Contrarian takes, framework drops, data stories, observation posts. Each format has a specific purpose and audience signal. Sydekick picks the right one.

Early Access

Start turning your transcripts
into thought leadership.

Join the waitlist. We'll let you know when it's your turn.

Early access. Limited spots.